We give you more of
what you need.
When you do business
with The Arabists, you get all the advantages
of dealing with Arabic marketing communications
specialists. Our strengths include respecting
you, your audience, and respecting your
needs.
You need communications
that sell; we give you better language skills
and creative flair. You need smooth workflows,
we'll give you superior use of technology.
You need speed, we'll have you saying "khayy"
all the way to the printing press!
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We only write what's
right for our clients, and their
clients.
What do you call it
when a translator gives you work he hasn't
proofread because he knows you can't read
Arabic? What do you call it when a copywriter
gives you error-riddled copy because he
knows you're up against a vicious deadline
and won't have time to read it?
Or gives
you meaningless drivel which sounds like
a nursery rhyme because he thinks
Arab consumers aren't sophisticated enough
to tell good from bad?
Whatever you call it, you won't see it happening
at The Arabists. We respect our work, and
that of our client. If the client is an
agency, we respect its client.
Ultimately, we respect the client's client:
the Arab audience he's trying to reach.
Respect means that we don't write for the
sake of filling pages or billing hours,
but for the sake of fulfilling objectives
and improving bottom lines.
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